Long before advertising took up the concept of having storylines, Mr. Julius Limpe already had in his mind the plot of White Castle Whisky ad. And it would be like a fairy tale, complete with a castle with a red-roofed turret, a white thoroughbred, and of course, a princess, in a red bikini.
The first princess was a young grl straight out of Forbes Park, Sylvia Lichauco, daughter of an ambassador. In Limpe's storyboard, the princess decides to take her white horse for a bare-back ride on the beach where three men take a fancy to the princess. To elude the men, the princess turns the horse around back to the castle but in an effort to stop the pursuit, she takes out of a pouch a bottle of White Castle Whisky and drops it in the sand. True enough, the men turned their focus on the bottle.