TV COMMERCIALS

Long before advertising took up the concept of having storylines, Mr. Julius Limpe already had in his mind the plot of White Castle Whisky ad. And it would be like a fairy tale, complete with a castle with a red-roofed turret, a white thoroughbred, and of course, a princess, in a red bikini.

The first princess was a young grl straight out of Forbes Park, Sylvia Lichauco, daughter of an ambassador. In Limpe's storyboard, the princess decides to take her white horse for a bare-back ride on the beach where three men take a fancy to the princess. To elude the men, the princess turns the horse around back to the castle but in an effort to stop the pursuit, she takes out of a pouch a bottle of White Castle Whisky and drops it in the sand. True enough, the men turned their focus on the bottle.

 

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Affiliate Sites: Convoy Marketing Corporation | Archipelago Water Products, Inc. | Antonio Pueo, Inc. | Foresight Books Publishing, Inc.

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